Tru Earth builds loyalty by turning impact into engagement.
higher LTV, nearly $80 more per customer
higher average order value for members vs. non-members
higher repeat purchase rate for active members
Tru Earth set out to amplify their impact by engaging customers in meaningful ways—tracking their eco-metrics, taking sustainable actions, learning about their environmental footprint, and even using rewards to support local nonprofits. along the way, they boosted loyalty and increased customer lifetime value.