February 14, 2025

NARS to highlight bestselling foundations with gaming-themed pop-up

The Stables Unit X, 40 Earlham Street, WC2H 9LH.

Over the course of two days (22 and 23 February) visitors will be invited into the Players' Lounge where they can explore a series of immersive spaces, influenced by the energy of gaming parlours, blending edgy playfulness with the NARS aesthetic. Before getting down to gaming, visitors can go to the Fuel Up area, where they can enjoy a complimentary coffee from the NARS Cosmetics Coffee Truck, powered by Henry's. After this, they can play Check Mate, where they can play chess with life-sized foundation bottles and chess pieces. Strike and Perfect is a billiards room inspired by the UK's number one concealer, Radiant Cream Concealer. Royal Blush invites users to memory match cards and see what makes them blush, while Colour Match will pair visitors with their perfect shade of foundation. They can complete the look with concealer, blush and lip products and unlock special offers.NARS Studio allows visitors to take digital and printed photos they can keep and winners of the Poker Face game receive chips they can exchange for luxury products at the retail counter. Exclusive merchandise in the form of branded hair clips and water bottles will be available to purchase at the pop-up and the NARS boutique in Covent Garden, while an exclusive NARS makeup bag will be available at the pop-up only while stocks last. The Players' Lounge will be open from 11:00 to 18:00, 22 and 23 February at The Stables Unit X, 40 Earlham Street, WC2H 9LH.