March 28, 2025
Planet Oat Breakfast Oatpost
Planet Oat is bringing a first-of-its-kind morning experience to Soho with the Planet Oat Breakfast Oatpost. Located at 477 Broadway, the pop-up is open to the public on Friday, March 28 & Saturday, March 29, from 8 a.m. to 2 p.m.Visitors are invited to enjoy a better-for-you breakfast featuring thoughtfully crafted morning staples made with Planet Oat Oatmilk. Whether you’re fueling up post-workout or easing into the day, the Planet Oat varieties include only 0-5g of sugar and are designed to satisfy—without the crash. Guests can indulge in refreshing smoothies, hearty breakfast bowls, savory quiches, and fresh-baked goods, all made to deliver great taste with balanced nutrition. This free, first-come, first-serve experience is the perfect way to start your morning—no RSVP needed!
March 22, 2025
BÉIS Claw Machine
Missed the BÉIS human claw machine in LA? Join BÉIS at participating Bloomingdale's locations for two days. They’ll have a traditional claw machine filled with fantastic prizes. Try your luck, win big, and enjoy some quality time with the BÉIS team. We can’t wait to see you there! NYC - 59th Street (59th St and Lexington Ave, New York, NY 10022) March 22nd + 23rd, 2025, 11 AM - 5 PM New York - Roosevelt Field (630 Old Country Rd #27, Garden City, NY 11530) March 22nd + 23rd, 2025, 11 AM - 5 PM
February 5, 2025
Miu Miu Goes on Tour with Gymnasium Pop-Ups
Miu Miu is going on tour with pop-ups across Asia to celebrate the release of its Gymnasium collection and Custom Studio. Launched in Japan earlier this month, both will move through pop-up store locations from now through the beginning of March.Customers will be able to shop Miu Miu’s sporty looks directly inspired by the recent Spring/Summer 2025 runway. The collection includes reimaginings of iconic Miu Miu bag shapes such as Wander, Arcadie, Beau, and Adventure with updated leather and piping accents. Additionally, the collection will also feature the newest Plume, Tyre, and Gymnasium sneakers, which expand on the silhouettes built by its recent New Balance collaboration. Alongside the Gymnasium collection, Miu Miu will be launching its Custom Studio. The studio will give customers an opportunity to personalize some of the runway’s most popular items. Over the last six months, customization and bag charms have become one of the most talked about fashion trends across brands like Miu Miu, Hermès and Balenciaga. Customization options will include bag charms, sneaker tabs and alternate laces. The Custom Studio, which is a part of the rolling popups, will be available as an in-store shopping experience as well as online.
February 14, 2025
NARS to highlight bestselling foundations with gaming-themed pop-up
Over the course of two days (22 and 23 February) visitors will be invited into the Players' Lounge where they can explore a series of immersive spaces, influenced by the energy of gaming parlours, blending edgy playfulness with the NARS aesthetic. Before getting down to gaming, visitors can go to the Fuel Up area, where they can enjoy a complimentary coffee from the NARS Cosmetics Coffee Truck, powered by Henry's. After this, they can play Check Mate, where they can play chess with life-sized foundation bottles and chess pieces. Strike and Perfect is a billiards room inspired by the UK's number one concealer, Radiant Cream Concealer. Royal Blush invites users to memory match cards and see what makes them blush, while Colour Match will pair visitors with their perfect shade of foundation. They can complete the look with concealer, blush and lip products and unlock special offers.NARS Studio allows visitors to take digital and printed photos they can keep and winners of the Poker Face game receive chips they can exchange for luxury products at the retail counter. Exclusive merchandise in the form of branded hair clips and water bottles will be available to purchase at the pop-up and the NARS boutique in Covent Garden, while an exclusive NARS makeup bag will be available at the pop-up only while stocks last. The Players' Lounge will be open from 11:00 to 18:00, 22 and 23 February at The Stables Unit X, 40 Earlham Street, WC2H 9LH.
February 11, 2025
Fashion Week Haus Pop Up
New York Fashion Week POP-UP HAUS: Where Fashion Meets Philanthropy Pop-Up Shop Event: February 7-14, 2025 | 12:00 PM - 6:00 PM This year, New York Fashion Week takes on a greater purpose with our Pop-Up Haus donating to Revell With A Cause Disaster Relief, blending style and compassion to make a difference. Hosted at the Thompson Central Park Hotel, the event will feature a vibrant Pop-Up Shop in the hotel lobby from February 7-14, offering exclusive shopping experiences that directly support Los Angeles fire relief efforts. Every guest who rsvps & attends, makes a donation, and or shops will be entered to win a two-night stay at Thompson Central Park with a $250 food & beverage credit, and a treatment at the Dry Bar! Kick off New York Fashion Week in style at the NYFW Pop-Up Haus Launch, an exclusive RSVP-only event in the Private Lounge of the Thompson Central Park. Discover a curated selection from Spiritual Gangster and Kahindo, a talented New York designer featured on Project Runway and sold in Anthropologie and Nordstrom. Located in the Thompson Central Park Lobby, this stylish marketplace is not only a hub for the latest trends but also a meaningful way to contribute to a vital cause. Revell With A Cause is committed to providing critical support to underserved individuals and communities impacted by crisis. Through direct assistance, resource distribution, and strategic partnerships, we deliver immediate relief while empowering those affected with the tools, resources, and support needed to rebuild, recover, and thrive long after adversity has passed. Special Thanks to Our Partner Thompson Central Park - We are immensely grateful for the support and pivotal role in making this event possible! If you post this event please tag: @fashionweekhaus @thompsoncentralpark @revellwithacause and we will repost! *Winner will be selected at random, no purchase required to entre the giveaway.
January 24, 2025
Daiya Crustbuster Pop-Up
On Jan 24th, Daiya, the brand that cracked the code on dairy-free cheese, will be hitting “play” on a 90s-inspired pizza-rental store pop-up: Crustbuster. Designed to tackle the fear of missing out on dairy (FOMOO), guests will have a no-commitment opportunity to "rent" Daiya dairy-free pizza slices and see for themselves how it delivers all the cheesy, gooey satisfaction of dairy—without the dairy.For many, dairy-free is a hard sell at the box office – with ‘taste skepticism’ taking home the gold as the top reason people hesitate to give it a try. This lingering fear that dairy-free won’t deliver the cheesy, show-stopping experience of dairy-full has been dubbed as FOMOO by Daiya: the fear of missing out on dairy.
But Daiya knows its new and improved pizza line made with Daiya Oat Cream™ Blend delivers all the rich, cheesy, gooey satisfaction people love. So the brand is inviting people to see this for themselves at its Crustbuster pop-up. Come taste-test the latest Daiya dairy-free pizza flavors for free—no strings attached.
December 28, 2024
Lululemon 5K Run with the Roses
Pasadena’s buzzing with excitement for the Tournament of Roses. Hopeful parade spectators camp out along Colorado Avenue. The New Year’s countdown begins. And just as the clock strikes midnight, we’re off. Join us, and a couple thousand of your closest friends, for a 5K night run along the iconic Rose Parade route. Revel in the start of a new year—and all the possibilities coming your way. Hours (PST): December 28: 10:00 AM-8:00 PM December 29: 11:00 AM-7:00 PM December 30: 10:00 AM-8:00 PM December 31: 10:00 AM-9:00 PM Bring your ID to Bib Pick-Up Please be sure to bring your ID to bib pick-up. All participants who would like to enjoy a post-race celebratory sparkling beverage must present their ID at bib pick-up to receive a 21+ wristband. You must be 21+ to participate in the alcoholic beverage; a non-alcoholic alternative will also be available. You must be present to show your ID, photo-copies of IDs will not be accepted. Join us from December 28, 2024 through December 31, 2024 for a series of events to support you in hitting 2025 running, including yoga, a course walking tour, and more.
December 12, 2024
Barbie Streamhouse Pop Up
Verizon is getting Barbie up to speed with a life-sized replica of the StreamHouse, open to the public, from Dec. 12 - 15 at 214 Lafayette St., New York. Guests will be delighted by a variety of free activities including: An interactive, guided experience hosted by Barbie with holiday photo opportunities, interactive games, treats, surprises, giveaways and more. Exclusive merchandise for a few lucky Verizon customers who can score t-shirts, customized phone cases and more. Holiday gifts inspiration from Barbie and Verizon, including the Barbie Phone, Verizon’s Gizmo children’s smartwatch, and other holiday offerings. Sign up for a timeslot with link below. When Thursday, Dec 12 - Friday, Dec 13 Hours of Operation: 12 PM- 7 PM ET Saturday, Dec 14 - Sunday, Dec 15 Hours of Operation: 10 AM - 7 PM ET
December 14, 2024
Vitamin Water x City Flavors
- The hunt will go live at 12pm on Tuesday, December 10th, and will run through 5pm on Friday, December 13th ahead of the event on Saturday evening.
- 375 bottles in total will be hidden throughout the city, each guaranteeing access to the City Flavors event and unforgettable performances. No purchase necessary.
- The more bottles collected; the more perks unlocked – like meet & greets with artists, cocktail vouchers, custom vitaminwater gear, and premium swag bags featuring items from local vendors.
- Participants can also sign up for the chance to attend the City Flavors event on the City Flavors landing page. **The Experience** (December 14th, 7-10pm at 99 Scott (Entrance at 231 Randolph St Brooklyn, Brooklyn)) The City Flavors Event is an exclusive vitaminwater music event that brings together some of the city’s most creative voices and artists from each of the five NYC boroughs. The event will feature one-of-a-kind goods from creators and performances from local UnitedMasters artists- TBA, a marketplace full of some of the city’s best vendors, exclusive vitaminwater activations, and more!
December 31, 2024
Gymshark Holiday Pop Up
Gymshark has brought its signature flair to Soho with an NYC Holiday Pop-Up that’s bursting with festive energy. Kicking off with over 1,000 fans at 105 Wooster St, the space blends holiday magic with Gymshark’s fitness roots, featuring a medicine ball Christmas tree, a bodega of NYC-themed merch, and a gift-wrapping station. Beyond shopping, visitors can enjoy athlete meet-and-greets, giveaways, exclusive discounts, and tons of Instagram-worthy moments. This pop-up isn’t just a store—it’s a holiday hotspot and community hub that perfectly captures Gymshark’s vibe in the heart of the city.
November 15, 2024
Pretty Little Thing - LA Pop Up
Join PrettyLittleThing as we open our LA Showroom doors for the very first time! That's right, you're invited to experience PLT like never before. Shop the latest collections IRL including must-have AW essentials and new season partywear. Not forgetting exclusive styles that you'll be able to shop before anyone else. WHEN & WHERE Location: 8587 Melrose Avenue, West Hollywood, CA 90069 Taking place Friday November 15th, Saturday November 16th and Sunday November 17th, our LA Showroom doors will be open 10am to 7pm. You'll be able to select a free ticket for your chosen day, and once you've arrived on the day you'll be able to spend up to an hour shopping all things PLT. HOW TO SECURE YOUR SPOT You'll need a free ticket to be guaranteed entry into the pop-up shop. There will be a queue for general admission without a ticket on the day which will be run on a first come, first serve basis during our opening hours. Please note that we cannot guarantee entry without a ticket, however we will do our best to accommodate as many customers as possible. EXTRA INFORMATION Under 16s must be accompanied by an adult ('adult' refers to anybody over the age of 18) who must also secure a ticket. ID may be requested on arrival, which can be in the form of a passport or driving license. Failure to provide ID may result in entry being denied. Got a question about the day? Drop us an email at popupshop@prettylittlething.com.
November 2, 2024
The Clubhouse - New Balance X Fleet Feet
Nov 2, 7:30am: The Shakeout Run with Meb Presented by New Balance: Join Fleet Feet, New Balance and Meb Keflezighi for easy miles through NYC. Test new shoes from New Balance on your run with Meb. All paces are welcome and encouraged, with pace groups available. A meet-and-greet with Meb will follow the run, along with breakfast, giveaways, raffles and more. Space is limited. Secure your spot today! Nov 3, 1-6pm: Finisher’s Festival Presented by New Balance: Whether you ran 26.2 miles or cheered all day, let's celebrate! Join Fleet Feet and New Balance for our Finisher's Festival where you’ll find fun photo opps, delicious treats, shared stories and an exclusive finisher gift. No RSVP needed. Nov 4, 10am-4pm: The Repair Shop Presented by New Balance: Join Fleet Feet, New Balance and Therabody for a full day of recovery and celebrations. Get your medal engraved starting at 10 a.m. No RSVP needed.
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