March 7, 2025

New York's Pop Up Grocer brings traveling store to Austin for SXSW

513 E. 6th Street, Austin TX

A New York-based specialty grocery store is coming to Central Texas for a limited time. Pop Up Grocer announced on Instagram that the brand will be in Austin during South by Southwest (SXSW). From March 7-April 6, Austinties and SXSW attendees can stop can stop by Pop Up Grocer at 513 E. 6th Street to shop the store's hard-to-find and unique grocery items. The grocer teased that if all goes well, it may consider opening its first Texas location in Austin. Pop Up Grocer is a traveling grocery store where shoppers can discover new food and beverage products typically unavailable at larger grocers. The store rotates products on a quarterly basis with an emphasis on independent, emerging brands—serving often as a first retail location for them.